Advertising lubricant on FB

I saw a product, which I won't name here, advertising on Facebook. I had talked to the owner of this NYC based product about placement. He mostly wanted to know "how much" I got out of the contracts because, I think, he wanted to cut me out of the equation and go directly to a producer for on screen promotion. This is just one of the pitfalls of having a good idea, right beside people thinking it's a bad idea.